Normally i don't talk about the day time job here too much, but this was a big week, so i couldn't help myself.

On Wednesday, we announced our support for Microsoft’s Smooth Streaming initiative –for both live and on-demand applications. As the very first encoding technology provider to provide this support, we were invited to co-present about Smooth Streaming at Microsoft’s MIX09 event. John Bishop of Inlet and John Bocharov of Microsoft co-presented on the new Smooth Streaming Application.

Link to Inlet press release: http://www.inlethd.com/download.php?mode=getFile&type=99&fileID=525

The presentation got a couple of great blog mentions by key Microsoft evangelists. Note the reference not only to the first Smooth Streaming support, but also the mention that Inlet Spinnaker 7000 is being used to stream all of March Madness on the NCAA.com site!

Here are two great blog mentions connected to the announce:

http://alexzambelli.com/blog/2009/03/19/silverlight-3-iis-media-services-30-olympics-2010-wow-it-truly-is-march-madness/

http://on10.net/blogs/benwagg/Live-Smooth-Streaming-Beta-Inlet-encoderrsquos-and-the-2010-Winter-Olympics/

And as I mentioned earlier, Inlet Spinnaker 7000’s are being used to stream March Madness online.  you can check out the link below - if you are on a good connection to the web, make sure you are on the highest quality stream - looks awesome!

http://mmod.ncaa.com/?source=mktg_09MMOD_hpto3.20

If you use the link above to watch the video, just click on the Launch Player button, and then when the player opens up, click on the button marked, Click to Watch in High Quality.