We Watched A Lot of Video Online in December

According to comscore, December was a record setting period for online video in the U.S:

Nearly 150 million U.S. Internet users watched an average of 96 videos per viewer in December. Google Sites surpassed 100 million online video viewers during the month, representing two out of every three Internet users who watched video. Fox Interactive ranked second with 56.9 million viewers, followed by Yahoo! Sites (42.8 million) and AOL LLC (31.5 million).

I wonder how these figures stack up against work time productivity during the holiday season?  Seriously though, It's great to see U.S. web viewers adopting online video viewing habits, though i'd like to see the google domination drop and sites more well known for longer form content pick up some share in the market.

Other notable findings from December 2008 include:

• 78.5 percent of the total U.S. Internet audience viewed online video.


• The average online video viewer watched 309 minutes of video, or more than 5 hours.


• 98.9 million viewers watched 5.9 billion videos on YouTube.com (59.2 videos per viewer).


• 48.7 million viewers watched 367 million videos on MySpace.com (7.6 videos per viewer).


• The duration of the average online video was 3.2 minutes.


• The duration of the average online video viewed at Hulu was 10.1 minutes, higher than any other video property in the top ten.