About RWVC
Video compression is one of the linchpins of the production world. It is the quiet savior (and killer) of projects every day and is a process that, if done correctly, goes unnoticed. When was the last time you watched a TV show and marveled at how great the compression was? Bad compression, by contrast, is unmistakable and can render almost any video unwatchable.
The primary function of video compression is fairly straightforward: to conform the video to the desired delivery method, whether TV, DVD, the Internet, your iPod, or your cell phone. The difficulty is trying to work within the technical specifications required and the limitations of the delivery medium to provide an audiovisual experience that’s satisfying to the end user. If you’re delivering your content over the Internet, for example, you need to consider file-size issues. You might have the greatest film of all time, but if it’s so big nobody can actually download it, then who exactly will be watching this masterpiece? Likewise, if your content will be broadcast on TV, you need to guarantee all the fields and frames of your edited, compressed program are still intact after the lengthy creation process.
About Me
Andy Beach is a digital media professional who combines technology, creativity, and business strategy.
Andy brings significant expertise and experience in the field of product strategy & marketing, video compression and rich media solutions. His knowledge of video post-production, compression and interactive design has attracted clients worldwide, including: Microsoft, Major League Baseball, Apple, INC and Adobe Systems, INC.
Most recently, Andy was VP of Marketing for Elemental technologies, a Portland based video compression software company. Prior to Elemental, he served as the director of product marketing & support at Inlet Technologies where he oversaw the creation of Armada, an automated media processing solution encompassing analysis and transcoding. Before Inlet, Andy co-founded an interactive agency in New York City and taught digital filmmaking at the School of Visual Arts.
He has a B.F.A. in film & video from the Savannah College of Art and Design.