Roku not worried about bandwidth caps
NewTeeVee has a short piece up on Roku’s stance on bandwidth caps that Comcast have introduced in the US The cap is 250GB per month, which is quite large by international standards, but has already been discussed as a limiting factor for video streaming services.
“It really doesn’t give me a lot of concern,” said Tim Twerdhal, Roku’s vice president of consumer products. “It’s unfortunate that the limitless possibilities are being capped by an ISP, but it has no direct business impact on us.”
Realistically, I believe by the time online video services catch up to these caps for average users, there will be new guidelines and perhaps a tiered plan in place that will accommodate larger caps, however this does stymie early adopters and networks shared amongst multiple users (such as roommates or families with several kids).
That said, I don’t think Roku needs to worry about bandwidth caps yet – they really need to worry about the abysmal content options available on Netflix. They don’t need to worry about me hitting that cap til I see more options for newer movies and TV shows. Get on the stick fellat, bandwidth capss!
Tags: bandwidth caps, comcast, Netflix, roku
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RWVC.com is a sister-site for my book, Real World Video Compression, which was published by Peachpit. The goal of this site, much like the book, is to demystify video compression and help those looking to tackle problems they are having converting their video from one format to another.
