1 June 2008
Producer’s Institute Day Two
Posted by andybeach under: events .
Saturday was a mixture of Panels & Presentations for the Institute. First up was a discussion called Sourcing the Future: Marketing & Sustainability for Social Justice Media Online. A panel that included my old boss & friend Megan Cunningham (Zoom In Online), as well as Dan Greenburg, Jim Sommers (ITVS), Jackie Glover (HBO), and Jeffrey Winter (Sundance) and moderator B. Ruby Rich.
As a group we discussed what social justice media is, how the model of new media has changed documentary film, the concept of contributory film making amongst other things. Several members of the institute had great questions around how to give your viewers call to actions, how to leverage existing technologies, and how to gain exposure.
What is interesting is that many of the film makers are quite excited about the idea of dropping the traditional long form film model for a shorter web based model that would be more approachable by their audience (typically younger audiences) and also have tools built around it that allow viewers to easily share it with their friends and peers. The problem they have is they just don’t know the best approach for doing that - they see YouTube and other options out there, but struggle with which platform will best reach their audiences.
After panel and a quick lunch, we had a presentation by several folks from the public TV world. Andrea and Raoul (sorry have to find your last names) discussed their intitiatives, including the Quest series, then John Barth introduced us to PRX a very cool program that helps distribute public radio programs and help the producers directly get paid for their distribution. As their site describes: PRX is an online marketplace for distribution, review, and licensing of public radio programming. PRX is also a growing social network and community of listeners, producers, and stations collaborating to reshape public radio.
After all of that great info, we did spend some time chatting about various ideas with the group, but then broke early to have some food and fun!
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